Martin is currently working as a Creative Director at Edelman Deportivo. He has over 10 years experience from top London and Swedish agencies, were he mix engaging storytelling with innovative technology. He’s a true believer of experimentation and prototyping as a part of the creative process to develop new interesting ways of telling stories as well as designing product and services with feedback loops that connect brands closer with their fans and evolve through popular culture. Anything from useful tools to entertaining boredom killers. His biggest enemy is ads that takes peoples attention for granted.
Previous to Edelman Deportivo Martin has been working for agencies like Bartle Bogle Hegarty, Anomaly, TBWA, Crispin Porter + Bogusky, R/GA, Work Club, Razorfish among others, with roles ranging from Art Director, Innovation Director to Creative Director, creating award winning and impactful work for international as well as local clients. Working for brands that includes: Tele2, Samsung, Diesel, Pringles, Adidas, McDonalds, Nissan, Nike, Philips, Nokia, Blackberry, Playstation, AirBnb, Apple, The Guardian, Volkswagen, Lidl, Skittles, Four Seasons, Drinkaware, GSK, BBC, Procter & Gamble, Burger King, Kalles Kaviar, Four Seasons, Milka, Bonnier, Blocket, Guldägget, Chalmers University of Technology among others.
Martin has a Bachelor’s Degree in Graphic Design/Advertising from Central Saint Martins in London and a DBSOC in Media Communications/Art Direction from Berghs School of Communications In Stockholm.