CURRENTLY: FREELANCE CREATIVE DIRECTOR @ R/GA LONDON
PREVIOUSLY: Edelman Deportivo Stockholm, BBH London, ANOMALY London, R/GA London, TBWA London, CP+B London...
Martin is a hybrid Creative Director with over a decades’ worth of experience making bold, effective and award-winning work for a wide range of international brands, in the analogue and the connected world. He’s a true believer that since we live in a “skip ad” society, brands need to rethink their approach; tap into pop culture, start magic conversations, invent useful stuff, solve everyday problems in smart ways, and take responsibility for their actions – big and small. Stop polluting the planet with mellow shit, but rather be an accelerator of actions, hopes and dreams.
Brand Experience: Nike, Adidas, Diesel, Renault, Audi, Volkswagen, Nissan, Google, Samsung, Nokia, Philips, Blackberry, Playstation, Ubisoft, Tele2, iZettle, BNP Paribas, BNY Mellon, Burger King, McDonald’s, BBC, The Guardian, Airbnb, Lidl, Skittles, Drinkaware, Ataxia, Cancer Research, Four Seasons, Tesco, GSK, Procter & Gamble, Milka, Bonnier among others.
Martin has a Bachelor’s Degree in Graphic Design/Advertising from Central Saint Martins in London and a DBSOC in Media Communications/Art Direction from Berghs School of Communications In Stockholm.