To launch the Adidas EQT sneaker with the motto Everything that is Essential. Nothing that is not. We created a layered glass installation that only reveals the EQT sneaker when viewed from the right angle. It was then seeded trough a social media film celebrating the minimalist architecture of Copenhagen.
My role: Creative Direction, Art Direction @ Edelman Deportivo
Film Production: Gustav Stegfors, Installation Build: Mannerfeldt