martin jon adolfsson | creative director | art director | inventor
martin jon adolfsson | creative director | art director | inventor
mjatemp1_adi2.jpg

Adidas | Essential Perspective

To launch the Adidas EQT sneaker with the motto Everything that is Essential. Nothing that is not. We created a layered glass installation that only reveals the EQT sneaker when viewed from the right angle. It was then seeded trough a social media film celebrating the minimalist architecture of Copenhagen.

Creative Direction, Art Direction @ Edelman Deportivo

Film Production: Gustav Stegfors, Installation Build: Mannerfeldt

 
 

ADIDAS ESSENTIAL PERSPECTIVE

To launch the Adidas EQT sneaker with the motto Everything that is Essential. Nothing that is not. Adidas created a layered glass installation that only reveals the EQT sneaker when viewed from the right angle. It was then seeded trough a social media film celebrating the minimalist architecture of Copenhagen.

Creative Direction / Art Direction

 
 

EQT INSTALLATION COPENHAGEN

 

SOCIAL MEDIA FILM

 

Film Production: Gustav Stegfors, Installation Build: Mannerfeldt