martin jon adolfsson | creative director | art director | inventor
martin jon adolfsson | creative director | art director | inventor
mjatemp1_dsl2.jpg

Diesel | Days To Live

The Diesel Timeframes brand philosophy, 'Time to be Brave', encapsulates their mission to grab hold of the opportunities that time creates. To promote this attitude the 'Days to Live' campaign was created, inspiring people to step back from their daily routine, re-evaluate their lives and make their wildest dreams happen now. The campaign uses an online questionnaire to calculate the user's number of 'days to live'. It then helps people live every one of those days to the full with a unique alarm clock App. The campaign was supported with TV, online content, POS and social media activity.

Creative / Art Direction / Interactive Creative Direction @ CP+B London

Diesel-DollsHouse-1.jpg
 

DIESEL DAYS TO LIVE

The Diesel Timeframes brand philosophy, 'Time to be Brave', encapsulates their mission to grab hold of the opportunities that time creates. To promote this attitude the 'Days to Live' campaign was created, inspiring people to step back from their daily routine, re-evaluate their lives and make their wildest dreams happen now. The campaign uses an online questionnaire to calculate the user's number of 'days to live'. It then helps people live every one of those days to the full with a unique alarm clock App. The campaign was supported with TV, online content, POS and social media activity.

Creative / Art Direction / Interactive Creative Direction

 

 
 
 
 

LAUNCH FILM

 

ONLINE QUESTIONNAIRE / CALCULATOR

  An interactive questionnaire That calculates how many days you have left to live trough a series of very personal questions. All so that you can waste them more bravely.

An interactive questionnaire That calculates how many days you have left to live trough a series of very personal questions. All so that you can waste them more bravely.

 

INTERACTIVE FLY TROUGH

 

ALARM CLOCK / CALCULATOR

  An alarm clock app r eminding you every morning how many days you have left to live and pushing you to go out and waste them more bravely, all by feeding motivating tweets from fellow Diesel:ers.

An alarm clock app reminding you every morning how many days you have left to live and pushing you to go out and waste them more bravely, all by feeding motivating tweets from fellow Diesel:ers.

 

SOCIAL POSTS