DIESEL DAYS TO LIVE
The Diesel Timeframes brand philosophy, 'Time to be Brave', encapsulates their mission to grab hold of the opportunities that time creates. To promote this attitude the 'Days to Live' campaign was created, inspiring people to step back from their daily routine, re-evaluate their lives and make their wildest dreams happen now. The campaign uses an online questionnaire to calculate the user's number of 'days to live'. It then helps people live every one of those days to the full with a unique alarm clock App. The campaign was supported with TV, online content, POS and social media activity.
My role: Creative / Art Direction / Interactive Creative Direction @ CP+B London