martin jon adolfsson | hybrid creative / inventor
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Diesel | Days To Live

EXPERIEMNTAL CAMPAIGN

 

DIESEL DAYS TO LIVE

The Diesel Timeframes brand philosophy, 'Time to be Brave', encapsulates their mission to grab hold of the opportunities that time creates. To promote this attitude the 'Days to Live' campaign was created, inspiring people to step back from their daily routine, re-evaluate their lives and make their wildest dreams happen now. The campaign uses an online questionnaire to calculate the user's number of 'days to live'. It then helps people live every one of those days to the full with a unique alarm clock App. The campaign was supported with TV, online content, POS and social media activity.

My role: Creative / Art Direction / Interactive Creative Direction @ CP+B London

 
 
 
 

LAUNCH FILM

 

ONLINE QUESTIONNAIRE / CALCULATOR

 

INTERACTIVE FLY TROUGH

 

ALARM CLOCK / CALCULATOR

 

SOCIAL MEDIA