martin jon adolfsson | creative director | maker of hopes and dreams
martin jon adolfsson | creative director | maker of hopes and dreams
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IQ Hangover Helmet

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IQ THE HANGOVER HELMET

PARTY SMARTER FOR A BETTER TOMORROW

To encourage students to take control and reflect over their alcohol consumption, the Swedish drink aware initiative IQ launched a hangover simulator, together with advice and support of how to drink smarter.

Creative Direction / Art Direction

 
 

THE SIMULATOR

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The simulator was built as a 3D-printed oversized helmed, specked with loads of hangover simulating tech and containers.

 

HOW DID IT WORK

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We were simulating some of the most common hangover symptom’s such as visual disturbance, headache, sweat, fever, balance instability, noise sensitivity, smells, and general sickness, among others.

 

Cigarette butts, old wine and BOOZE ODOUR

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To simulate bad breathe and hangover tastebuds we used a lovely mix of old wine, beer and cigarette butts gathered in a liquid container feeding a tube to the test subject’s nose.

 

Influencer Collaboration

In collaboration with a Swedish influencers we let them try the simulator out in different everyday situations and speak about the effects.

 

Student tryouts

We also let students try it out to highlight the negative impacts when study hangover.