IKEA HOME PRIDE HOME
50% of young LGBT+ people don’t feel that they can be themselves at home. So we reinvented the traditional “home sweet home” sign to become a symbol to show that your home is a place where everyone is welcome, no matter who they they are.
A small project that made it to homes, pride parades and cross-stitch communities all around the world.
Creative Direction
The #HomePrideHome Movement across the world
Tutorials were made
People could download the cross stitch patterns as a PDF guide
