martin jon adolfsson | hybrid creative / inventor
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Adidas | In Your Name

 

ADIDAS IN YOUR NAME

#Inyourname #IDITTNAMN

 

Adidas swapped players' names for real-life empowering tweets on the backs of new jerseys it has created for the Swedish national women's soccer team. The initiative was called #InYourName, and it aimed to inspire and motivate other women to stand up for each other and themselves, and to show that nothing is impossible.

My Role: Creative Direction @ Edelman Deportivo

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