martin jon adolfsson | creative director / inventor
martin jon adolfsson | creative director / inventor
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Adidas | In Your Name

#inyourname #idittnamn

Adidas swapped players' names for real-life empowering tweets on the backs of new jerseys it has created for the Swedish national women's soccer team. The initiative was called #InYourName, and it aimed to inspire and motivate other women to stand up for each other and themselves, and to show that nothing is impossible.

Creative Direction @ Edelman Deportivo

ADIDAS #INYOURNAME

Adidas swapped players' names for real-life empowering tweets on the backs of new jerseys it has created for the Swedish national women's soccer team. The initiative was called #InYourName (#idittnamn), and it aimed to inspire and motivate other women to stand up for each other and themselves, and to show that nothing is impossible.

Creative Direction @ Edelman Deportivo

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