martin jon adolfsson | hybrid creative / inventor
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Lidl | Surprise Generator

LIDL SURPRISE GENERATOR

 

To showcase Lidl Scotland's range of unknown quality groceries, we invited consumers to a online recipe utility, where you could generate recipes based on your current mood and preferred key ingredient. also allowing you to share your favourite recipes with friends, as well as create personal customised shopping lists. The experience was build as a responsive microsite working across all devices.

My Role: Creative / Art Direction / Interactive Creative Direction

 
 

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