NOKIA RIHANNA LIVE
Nokia teamed up with Rihanna for an exclusive live concert to debut her new album “Rated R.” We created a digital platform, building excitement before the concert through exclusive blog content, personal videos, and images from Rihanna herself. A widget and mobile application counted down to the big performance, keeping fans updated on the latest activity, music, and media. On the big night, live video of Rihanna’s performance at the Brixton Academy in London was streamed across the digital platform (via the website, mobile, and widget). Viewers could switch camera angles and even watch live footage taken by audience members.
(The project was executed by a larger team)
Freelance Creative @ R/GA London