martin jon adolfsson | creative director | maker of hopes and dreams
martin jon adolfsson | creative director | maker of hopes and dreams
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Nokia | Rihanna Live

Nokia teamed up with Rihanna for an exclusive live concert to debut her new album “Rated R.” We created a digital platform, building excitement before the concert through exclusive blog content, personal videos, and images from Rihanna herself. A widget and mobile application counted down to the big performance, keeping fans updated on the latest activity, music, and media. On the big night, live video of Rihanna’s performance at the Brixton Academy in London was streamed across the digital platform (via the website, mobile, and widget). Viewers could switch camera angles and even watch live footage taken by audience members.

My Role: Freelance Creative @ R/GA London

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NOKIA RIHANNA LIVE

 

Nokia teamed up with Rihanna for an exclusive live concert to debut her new album “Rated R.” We created a digital platform, building excitement before the concert through exclusive blog content, personal videos, and images from Rihanna herself. A widget and mobile application counted down to the big performance, keeping fans updated on the latest activity, music, and media. On the big night, live video of Rihanna’s performance at the Brixton Academy in London was streamed across the digital platform (via the website, mobile, and widget). Viewers could switch camera angles and even watch live footage taken by audience members. 



(The project was executed by a larger team)

Freelance Creative @ R/GA London

 
 
 

Case Film

 

Online Experience