martin jon adolfsson | hybrid creative / inventor
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Pringles | Crunch Band

PRINGLES CRUNCH BAND

 

Introducing Pringles Crunch Band - the ‘air instrument awesomeness’ app. Can’t play a note? Then welcome to the band. Just choose your music maker: guitar, bass, or drums, and move and shake your phone like you’re grinding your axe or playing the drums. Then, like magic, you’ll be making the kind of noize you can only spell with a Z. And when you’re ready to get all ‘experimental’, just scan Pringles cans to unlock new instruments. So easy, a roadie could do it.

My Role: Creative / Art Direction

 
 

PR FILM

 

CASE STUDY

 

THE CAMPAIGN

 

THE APP

 
 
Scan to unlock barcodes

Scan to unlock barcodes

Connect to can Speaker

Connect to can Speaker

Be rewarded with badges

Be rewarded with badges

 

THE MECHANIC

Accelerometer reads hand movements and translate it into musical tones

Accelerometer reads hand movements and translate it into musical tones