martin jon adolfsson | creative director / inventor
martin jon adolfsson | creative director / inventor
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Pringles | Crunch Band

Introducing Pringles Crunch Band - the ‘air instrument awesomeness’ app. Can’t play a note? Then welcome to the band. Just choose your music maker: guitar, bass, or drums, and move and shake your phone like you’re grinding your axe or playing the drums. Then, like magic, you’ll be making the kind of noize you can only spell with a Z. And when you’re ready to get all ‘experimental’, just scan Pringles cans to unlock new instruments. So easy, a roadie could do it.

My Role: Creative / Art Direction

PRINGLES CRUNCH BAND

Introducing Pringles Crunch Band - the ‘air instrument awesomeness’ app. Can’t play a note? Then welcome to the band. Just choose your music maker: guitar, bass, or drums, and move and shake your phone like you’re grinding your axe or playing the drums. Then, like magic, you’ll be making the kind of noize you can only spell with a Z. And when you’re ready to get all ‘experimental’, just scan Pringles cans to unlock new instruments. So easy, a roadie could do it.

My Role: Creative / Art Direction

 

PR FILM

 

CASE STUDY

 

THE APP

 
 
 Scan to unlock barcodes

Scan to unlock barcodes

 Connect to can Speaker

Connect to can Speaker

 Be rewarded with badges

Be rewarded with badges

 

THE MECHANIC

 Accelerometer reads hand movements and translate it into musical tones

Accelerometer reads hand movements and translate it into musical tones