martin jon adolfsson | hybrid creative / inventor
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Renault | Team WillPower



Today, amateur athletes want to train, eat and dress like professionals. However, there is one thing that they still have left to learn from the elite; mental training. In a  experiment called Team WillPower, Renault challenged three athletes currently training for a sports event to drive a Renault KADJAR – using only willpower. After extensive mental focus training, came the ultimate test – to drive the car together.


Creative Direction / Art Direction @ Edelman Deportivo

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