martin jon adolfsson | hybrid creative / inventor
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Renault | Team WillPower

RENAULT TEAM WILL POWER

 

Today, amateur athletes want to train, eat and dress like professionals. However, there is one thing that they still have left to learn from the elite; mental training. In a  experiment called Team WillPower, Renault challenged three athletes currently training for a sports event to drive a Renault KADJAR – using only willpower. After extensive mental focus training, came the ultimate test – to drive the car together.

 

Creative Direction / Art Direction @ Edelman Deportivo

CNET  Creativity  DriveMag  Aftonbladet  IdrottensAffärer  Connery  Resume  Elle  ViBilägare

 
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Experience Film

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Behind the Tech Film

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