martin jon adolfsson | creative director | art director | inventor
martin jon adolfsson | creative director | art director | inventor
keyvisuals-willpower-graphic-2.jpg

Renault | Team WillPower

Today, amateur athletes want to train, eat and dress like professionals. However, there is one thing that they still have left to learn from the elite; mental training. In a  experiment called Team WillPower, Renault challenged three athletes currently training for a sports event to drive a Renault KADJAR – using only willpower. After extensive mental focus training, came the ultimate test – to drive the car together.

Creative Direction / Art Direction @ Edelman Deportivo

keyvisuals-willpower-graphic-2.jpg

RENAULT TEAM WILL POWER

 

Today, amateur athletes want to train, eat and dress like professionals. However, there is one thing that they still have left to learn from the elite; mental training. In a  experiment called Team WillPower, Renault challenged three athletes currently training for a sports event to drive a Renault KADJAR – using only willpower. After extensive mental focus training, came the ultimate test – to drive the car together.

Creative Direction / Art Direction

CNET  Creativity  DriveMag  Aftonbladet  IdrottensAffärer  Connery  Resume  Elle  ViBilägare

 
 
 

Experience Film

Result: More than 150 million people were reached through traditional media, both national and international. 4.5 million Swedes were reached through own social channels. 1.6 million views  

Screen Shot 2017-11-20 at 23.25.21.png
 
 

Behind the Tech Film

Screen Shot 2017-10-20 at 16.32.59.png