Skittles, by their nature, bring colour into the world. They’re a multicoloured sweet. The young teenage market we wanted to engage are notoriously cynical of being sold to, so we thought the best thing to do would be to get them involved in an online movement. Ten films allegedly from urban colour terrorists. The Colour Lab’ were seeded virally and could be accessed via their own website and Facebook page. Invited to become part of the movement themselves, to bring colour into the world. I was making the one for orange.
My Role: Creative / Art Direction