martin jon adolfsson | hybrid creative / inventor
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Tele2 | Settle For More

INTEGRATED CAMPAIGN

TELE2 SETTLE FOR MORE

 

Tele2 would like to encourage people to embrace a life of connectivity. A world where the possibilities are endless – you’re the one deciding where the limits are. Let yourself get inspired on how you can live a maxed life with maxed connectivity. You were even able to step inside the mind of nine individuals that has challenged their own limitations and experience their life from the inside. See what they see, hear what they hear, feel what they feel. To enhance the experience of being inside someone else’s mind, you can also experience the avatar’s pulse, galvanic skin response (sweat) and brain frequencies. Tele2 asked us for a campaign to launch their new 100GB offer, with 9 extra sim-cards. Settle for More. Together with 9 people from all over the world, one being Joel Kinnaman, actor from the Killing, Robocop and House of Cards, the telco Tele2 will show the endless possibilities with connectivity.

My role: Creative Direction / Art Direction @ Edelman Deportivo

Directed By: Tim Erem / Diktator.  Digital Production: Your Majesty NYC. Tech Partner: Wolfmother

 
 

CASE MOVIE

 

TVC "STEP INTO THE MIND OF JOEL KINNAMAN"

 

THE ONLINE EXPERIENCE

 

THE NINE AVATAR EXPERIENCES

An innovative live experience where you get the opportunity to step inside a stranger’s mind. 9 live films, in 5 countries, during a 2-month world tour.

 
 
 

EMOTIONAL REALITY

First there was Virtual Reality. Then there was Augmented Reality. Now, we’re introducing you to Emotional Reality. This is not just a way to watch a live stream, but contains an added emotional layer. The result will give the viewer an unique insight into how a situation is experienced, rather than what it simply looks like.

The live data is analyzed to determine the person’s emotion and a color grading effect is created based on how the person feels. Red can mean anger or fear, dark blue conveys feeling blue, while yellow means happy or excited. Green conveys the person is calm or feeling content. When the person is focusing, the audience experiences a concentration effect where the center of the screen becomes more focused. As the person’s heart rate increases dramatically, we see the footage pulse and the sound of the heart beats intensify.

 
 

THE ER-KIT