martin jon adolfsson | hybrid creative / inventor
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Renault | Written by Zoe

RENAULT WRITTEN BY ZOE

 

To demonstrate the extended 400 km range of the electric vehicle ZOE, Renault writes the next chapter in car history by doing a modern take of the cult classic ‘On The Road’, a story about friendship, composed with the help of AI-technology and live driving data.

My Role: Creative Direction / Art Direction @ Edelman Deportivo

Digital & Tech Partner: Wolfmother, Director: Simon Vahlne / Diktator

 

 
 

LAUNCH FILM

 

CASE FILM

 

STORYLINE COMPOSITION

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LIVE DRIVE DEMO

 
 

SNIPPETS of DRIVEN STORIES

 

CAMPAIGN SITE

 

STORYLINE PRINTER

We're printing out the story on a roll just as Jack Kerouac did when he wrote on the road but instead of a typewriter we're using a quick 4G connected terminal printer.

We're printing out the story on a roll just as Jack Kerouac did when he wrote on the road but instead of a typewriter we're using a quick 4G connected terminal printer.

 

Live driving data & Watson AI Tone Analyser 

 

Making of FILM

 

READING INTERNAL SENSORDATA AND CONTEXTUAL EXTERNAL API'S

By Using a OBDII Scanner, we're getting access to ZOE's onboard computer turning live sensor data into storyline composers.

By Using a OBDII Scanner, we're getting access to ZOE's onboard computer turning live sensor data into storyline composers.