Renault | Written by Zoe — martin jon adolfsson | creative director

RENAULT WRITTEN BY ZOE

To demonstrate the extended 400 km range of the electric vehicle ZOE, Renault writes the next chapter in car history by doing a modern take of the cult classic ‘On The Road’, a story about friendship, composed with the help of AI-technology and live driving data.

Creative Direction

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LAUNCH FILM

CASE FILM

STORYLINE COMPOSITION

LIVE DRIVE DEMO

SNIPPETS of DRIVEN STORIES

CAMPAIGN SITE

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STORYLINE PRINTER

We're printing out the story on a roll just as Jack Kerouac did when he wrote on the road but instead of a typewriter we're using a quick 4G connected terminal printer.

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Live driving data & Watson AI Tone Analyser

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Making of FILM

READING INTERNAL SENSORDATA AND CONTEXTUAL EXTERNAL API'S

By Using a OBDII Scanner, we're getting access to ZOE's onboard computer turning live sensor data into storyline composers.