ADIDAS ESSENTIAL PERSPECTIVE

To launch the Adidas EQT sneaker with the motto Everything that is Essential. Nothing that is not. Adidas created a layered glass installation that only reveals the EQT sneaker when viewed from the right angle. It was then seeded trough a social media film celebrating the minimalist architecture of Copenhagen.

Creative Direction / Art Direction

EQT INSTALLATION COPENHAGEN

FILM

Film Production: Gustav Stegfors, Installation Build: Mannerfeldt