As children, we are all natural creatives and explorers. But as we grow, society often molds us into "citizens of sameness," causing us to lose that inner curiosity.
I believe the most interesting ideas emerge when we have the freedom to play, experiment, and create—setting aside the usual rules and formalities. True magic comes from a relentless thirst for curiosity and discovery, combining the uncombinable and mashing up the most fascinating elements from different worlds.
The future belongs to those who dare to be curious. It's for the people who see how new technology can improve our lives, whether by solving a societal problem or just by offering a little entertainment and optimism to keep us a bit sane in a wacko world ;)
Bellow you’ll see a series of playful prototypes, experiments and product design from the analogue and connected world. Some gritty, some quirky and some a bit more polished:
Prototype X05A
Essential Equipment
A playful prototype created to celebrate and preserve pop culture shapers and originals in case of an apocalypse. This proposal was as a sneaker drop for Adidas EQT and included:
-An Armageddon Alert System connected to open-source threat-level databases.
-An off-the-grid turntable with integrated survival tin cans of food.
etc.
Status: Rejected :)
Prototype Z03C
Chewmeizer 4000
A chewing gum-powered cooling system for an Italian chewing gum brand, created to demonstrate the cooling effect of its main ingredient, Stevia.
Status: Rejected, but enjoyed
Prototype X10Q
Breathwaves
To demonstrate GEOX's breathable shoe soles, we showed that they're actually the ultimate host for a speaker. So we created a breathable shoe speaker system that fits perfectly.
Status: Pitch canceled, but prototype was a appreciated pitch element.
Prototype X10Q
Bedtime Story Masks
As part of the Samsung Bedtime VR Stories campaign, we created a collection of cardboard masks of characters that could be assembled from flat-pack boards and wrapped around a VR headset. In the process, we were making loads of scrappy, playful prototypes.
Status: Pitch win and live campaign
Prototype C28D
Summer Essentials
To dramatize that BBC Radio is the ultimate summer companion with its popular DJs, we created the ultimate summer essential kit that gives you a one-of-a-kind DJ experience you've never had before.
The Kit:
-A disposable barbecue with a built-in amplifier and MP3 player.
-A picnic blanket with a built-in speaker.
-Grill tongs with a built-in remote to trigger famous catchphrases from DJs.
Status: Pitch win
Prototype G03A
Connectables
To build on the success of the Pringles can speaker, we created a customizable DJ can ecosystem that turns their cans into a one-of-a-kind music synthesizer.
The kit includes:
-Conductive, touch-sensitive cans (Synth, Guitar, Drums).
-A snap-on speaker with a capacitive touch sensor.
-Can connectors.
-A show-off stand.
Status: Pitch win
Prototype G04B
Tap Play
This second prototype, also building on the success of the Pringles can speaker, created a tap-playable can. It used a guitar microphone connected to a music generator that produced music based on the vibration level when tapping on the can. The kit included a combined speaker and music generator.
Product:
A combined speaker and music generator
Status: Pitch win
Prototype V08K
Instaspender
To help seniors take control of their energy spending in a sometimes complicated high-tech smart meter world, we took inspiration from the cuckoo clock and designed the simplest energy consumption notifier out there. A red bird comes out when you are using a lot of energy, and a green one appears when you are within a good range. A mechanical flap also shows your current pence-per-hour spending. This was created for an energy company pitch.
The product
A Cuckoo Energy Meeter
Status: Appreciated but rejected
Prototype X99A
Stalking Santa
To cheer people up in the winter darkness and help them relax about Christmas stress, we created an interactive Santa in the office windows of TBWA London. He stalked passers-by, mimicking and making a fool of their walking style, with the mission of hijacking their attention and putting a smile on their face.
Status: Was live and loved
