IKEA HOME PRIDE HOME

50% of young LGBT+ people don’t feel that they can be themselves at home. So we reinvented the traditional “home sweet home” sign to become a symbol to show that your home is a place where everyone is welcome, no matter who they they are.

A small project that made it to homes, pride parades and cross-stitch communities all around the world.

Creative Direction

 
 
 

The #HomePrideHome Movement across the world

 

Tutorials were made

 

People could download the cross stitch patterns as a PDF guide